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Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google. www.footballlocks.com So what does that mean for you? Well, with those trends in mind, the question becomes, 'How can I demonstrate that my business is one of the good ones?' How can you prove to customers that you have their best interests in mind? What does it take to gain customer trust and confidence? Here, we'll go over the steps you can take to build that kind of faith, and address those questions and concerns